TrueTrail Partners
Acquiring and operating profitable small B2B service businesses across Southern Ontario with a focus on long-term ownership
A thoughtful transition for owners who care about their team, customers, and what they’ve built.
Hi, I am
Ata Eftekhari, MBA. Founder at TrueTrail
With over 8 years of experience in venture capital, and 2X entrepreneur, I’m focused on acquiring and operating a small, profitable B2B business in the Greater Toronto Area for the long term.
I’m not a private equity firm or a financial buyer. My goal is to take a hands-on approach as an owner-operator, building on what already works, supporting the existing team, and continuing the legacy you’ve created.
I understand that selling a business is more than a financial decision. It’s personal. I approach every conversation with care, discretion, and respect for the time and effort that went into building it.
If you’re considering what comes next for your business - now or in the next 12 months - I’d be glad to connect.
What I look for
I’m looking for a business with a strong foundation, something that already works well and can be carried forward over the long term:
* Consistent profitability & healthy cash flow
* Recurring or highly repeat customer demand
* Strong relationships with customers built over time
* Stable team & day-to-day operations that don’t rely solely on the owner
* A service-oriented model, often in a niche or specialized area like B2B service businesses that perform essential, often behind-the-scenes functions and operate in stable, fragmented markets.
* In Southern Ontario
* EBITDA range: $300K to $1M
Why work with me:
* I keep your team intact
* I protect what you’ve built
* I take a long-term approach (no flipping)
* I stay closely involved as an owner-operator
* I prioritize a smooth, low-disruption transition
You’ve spent years building your business. Now, it deserves a thoughtful next chapter!